Protecting your visibility.
WHAT CAN GO WRONG
URLs changed without redirects The site blocked from crawling during testing Slower performance Missing pages Broken internal links
THE REDIRECT POINT
If any URL changed, redirect the old address to the new equivalent.
Permanently, not temporarily.
Without redirects, accumulated search value is lost.
THE CRAWLING BLOCK
A staging site is frequently blocked from search engines.
If that setting travels to the live site, your site disappears from search.
Check it immediately after going live.
In WordPress, that is the search engine visibility setting.
WHAT TO DO AFTER MIGRATING
Verify the site in Search Console Submit your sitemap Watch for crawl errors Compare traffic against the previous period
HOW LONG ANY DIP LASTS
A brief fluctuation is normal. A sustained drop indicates a problem.
Investigate if it persists beyond a couple of weeks.
