The accompanying letter.
WHAT IT SHOULD DO
Say why this role, at this organisation Connect your experience to what they asked for Say something your CV does not
HOW TO ASK
"Here is the job advert and my CV. Write a cover letter under 300 words addressing the three main requirements."
WHAT YOU MUST SUPPLY
Why this organisation specifically.
The model will produce flattery otherwise.
Something real: their work, their reputation, a connection, something you noticed.
WHAT MAKES THEM FAIL
Repeating the CV Generic enthusiasm Nothing specific about the employer Length
WHAT TO EDIT
All of it, toward how you actually write.
A recruiter reading many applications recognises generated letters.
THE PARAGRAPH THAT MATTERS
Why you want this role.
Write that yourself, honestly.
