Selling expertise.
WHERE IT HELPS
Proposals and scoping Report drafting from your findings Client communication Research preparation Administrative work
THE TENSION
You sell expertise. Generated output that is obviously generated undermines that.
Edit heavily. Your analysis must sound like analysis.
FOR PROPOSALS
Your figures and scope, structured.
Always an explicit exclusions list.
FOR REPORTS
"Here are my findings. Write a report for [client] who must decide [what]. Lead with the recommendation."
Every figure yours.
FOR CLIENT MATERIAL
Establish what you may send. Many engagements restrict disclosure.
WHAT NEVER TO GENERATE
Findings Data Recommendations you did not reach yourself
THE CREDIBILITY POINT
A client who discovers your analysis was generated stops paying for your analysis.
Use it for structure and prose, not for thinking.
