Client creative work.
WHERE IT HELPS
Concept generation to react to Copy drafting Client presentations and rationale Research preparation Administrative work
FOR CONCEPTS
Quantity quickly. Selection is your job.
"Twenty directions for [brief]. Include obvious and unconventional."
FOR COPY
Draft, then rewrite. Generated copy is competent and unremarkable.
The distinctiveness has to come from you.
FOR CLIENT PRESENTATIONS
Structuring the rationale for work you created.
FOR CLIENT MATERIAL
Establish what you may send. Many client agreements restrict disclosure to third parties.
FOR GENERATED IMAGERY
Check the terms on ownership and commercial use.
Do not request work imitating a specific living creator.
WHAT TO DISCLOSE
Check whether your client's terms require it. Many now do.
WHAT NEVER TO PRESENT AS ORIGINAL
Work substantially generated, where the client believed otherwise.
