Regular tasks.
ONCE A WEEK
Produce content for your site or newsletter Review what came in and what patterns appeared Draft anything you have been putting off
FOR CONTENT
One piece a week, or one a fortnight, sustained.
That beats a burst followed by months of nothing.
FOR REVIEW
"Here are this week's enquiries. What were people asking about? Anything I should address on my site?"
THE PROCRASTINATION USE
The tasks you keep deferring are usually the ones that are hard to write.
A draft removes the blank page, which is the actual obstacle.
FOR PLANNING
"Here is what I need to do next week. What is the sequence and what am I forgetting?"
WHAT TO SET ASIDE TIME FOR
Thirty minutes, once a week, for the writing you have been avoiding.
THE COMPOUNDING EFFECT
Content produced weekly accumulates. Content produced in bursts does not.
