Writers, publishers and media.
WHERE IT HELPS
Structuring Editing and tightening Repurposing one piece across channels Transcription Finding what is missing
WHERE IT DOES NOT
Having something to say Voice Original reporting
THE HONEST POSITION
It is a good editor and a poor writer.
FOR REPURPOSING
"Here is an article. Produce a newsletter version, three social posts drawing on different points, and a short video script."
One piece of work, several outputs.
FOR EDITING
"What is not working here? Be specific."
Ask for problems, not praise.
FOR TRANSCRIPTION
Interviews and recordings. Listen to the audio before quoting.
WHAT NEVER TO PUBLISH
Generated quotations Generated statistics Generated images presented as photographs
ON DISCLOSURE
Check what your platform or publisher requires.
WHAT TO START WITH
Editing your own drafts, and repurposing.
