Retail applications.
WHERE IT HELPS MOST
Product descriptions, which manufacturer text cannot replace Answering customer questions before purchase Analysing why things are returned Category page content Social posts about actual stock
THE HIGHEST-VALUE USE
Descriptions. Manufacturer text appears on every competitor's site and search engines ignore duplication.
FOR RETURNS
"Here are the reasons given for returns over six months. What themes appear? Which are preventable?"
Most shops never analyse this. Three of the four common causes are fixable on the product page.
FOR CUSTOMER QUESTIONS
Draft the reply, supply your policies, check the commitments.
Then add the recurring ones to your product pages.
WHAT TO NEVER GENERATE
Measurements, materials, compatibility, stock levels.
WHAT TO START WITH
Descriptions for your twenty best-selling products.
Then the questions customers ask most.
