The one document worth making.
WHAT IT CONTAINS
Who you are and what you do Who your customers are How you want to sound Phrases you never want used Your formatting preferences An example of writing you consider good
AN EXAMPLE STRUCTURE
"I run [business] in [place], serving [customers]. Write plainly, as though speaking to a customer face to face. Short sentences. No jargon without explaining it. Never use: leverage, delve, unlock, seamless, game-changer, in today's world. No preamble; start with the point. No summary at the end. Here is an example of writing I like: [paste]."
WHY THE EXAMPLE MATTERS MOST
One example of your actual writing conveys more than any description.
HOW TO USE IT
Paste it at the start of any writing request.
WHAT IT ACHIEVES
Consistent output that sounds like you, without thinking about it each time.
FOR TEAMS
One shared brief everyone uses produces consistency across people.
That is the single most useful thing to give a team.
HOW OFTEN TO UPDATE IT
When you notice yourself correcting the same thing repeatedly. Add it to the brief.
