Knowledgebase

Prompts for Content and Marketing Print

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Adaptable starting points.

AN ARTICLE OUTLINE

"Produce an outline for an article on [topic] for [reader]. Descriptive headings. One line per section on what it covers. They should be able to [outcome] afterwards."

A PRODUCT DESCRIPTION

"Write a description for [product]. Buyer: [who and why]. Specifications: [data]. Around eighty words. Include size and materials. Answer the question that would prevent a purchase. No superlatives."

A SOCIAL POST

"I did this today: [what actually happened]. Write a caption for [platform]. Conversational. A few relevant local hashtags."

A NEWSLETTER

"Here are my notes: [paste]. Write a newsletter under 200 words. One clear action at the end. Plain, as though writing to a customer I know."

HEADLINES

"Ten headline options for [page]. State what it is and who it is for. Under sixty characters. No questions, no superlatives."

A CATEGORY PAGE

"Write 150 words for a shop category page covering [category]. Explain what it includes and how to choose. Plain, useful, not promotional."

THE THING YOU MUST SUPPLY

What actually happened, and what distinguishes you.


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