Twelve months of topics.
STEP ONE: GATHER YOUR RAW MATERIAL
The questions customers actually ask. From enquiries, calls, messages, support requests.
Twenty questions is plenty.
STEP TWO: ASK FOR ANALYSIS
"Here are questions customers ask. Which would make useful articles, and why?"
STEP THREE: ADD YOUR SEASONALITY
"Our busy period is [when]. Customers ask about [X] in [month]."
STEP FOUR: ASK FOR A PLAN
"Produce a twelve-month content plan, one topic per month, with a one-line note on what each covers."
STEP FIVE: EDIT IT
Remove topics you have nothing specific to say about.
Leave two or three months open for whatever becomes topical.
STEP SIX: WORK BACKWARDS FOR SEASONAL CONTENT
December content should exist by October.
STEP SEVEN: WRITE THE FIRST ONE
A plan with nothing published is not progress.
THE REALISTIC CADENCE
Monthly, sustained, beats weekly abandoned.
