Winning work.
WHERE IT HELPS
Preparing for a conversation Drafting outreach Summarising a call Preparing proposals Following up
FOR PROPOSALS
Write rough notes: what they need, what you will do, what it costs, why you.
Ask for a structured proposal. Then edit heavily.
Ask explicitly for an exclusions list. That section prevents most later disputes.
FOR OUTREACH
Supply what you found about the prospect.
"I noticed [specific thing]. Write an opening message under eighty words. No sales language. Ask one question."
The specific thing is what makes it work, and you must supply it.
FOR FOLLOW-UP AFTER A CALL
"Here are my notes. Write a follow-up confirming what we discussed and the next steps."
Sending that within an hour is one of the highest-value sales habits available.
WHAT TO NEVER GENERATE
Prices Claims about past results Facts about a prospect you did not verify
