For shops.
WHY THEY MATTER
Manufacturer descriptions appear on every competitor's site, and search engines ignore duplication.
Your own descriptions are what make product pages findable.
HOW TO BRIEF IT
"Write a description for [product]. Buyer: [who and why]. Specifications: [supply the data]. Include size, materials and contents. Answer the question that would prevent a purchase. Around eighty words."
WHAT MAKES DESCRIPTIONS SELL
Answering the question that stops the purchase.
Clothing: sizing. Electronics: compatibility. Food: ingredients. Furniture: dimensions.
WHAT TO NEVER GENERATE
Measurements Materials Compatibility claims Anything a customer relies on
Supply those as data.
AT VOLUME
Provide specifications as a list and generate in batches.
Then read every one. A wrong specification costs you a return and a review.
IF YOU CANNOT READ THEM ALL
You have generated too many.
