Producing pictures.
WHAT THEY DO
Produce images from a text description.
WHAT THEY ARE GOOD FOR
Illustrating a concept Backgrounds and textures Visualising an idea before commissioning real work Variations on a theme
WHAT THEY ARE BAD AT
Text within images Hands and precise anatomy Consistency across a series Accurate depiction of specific real things
HOW TO GET BETTER RESULTS
Be specific about subject, style, lighting and composition Describe what you want rather than what you do not Iterate
WHAT TO BE CAREFUL ABOUT
Copyright, where the legal position is contested and varies by jurisdiction Depicting real people Presenting generated images as photographs of real things
FOR BUSINESS USE
Check the terms regarding ownership and commercial use.
FOR A LOCAL BUSINESS
Your own photographs are more persuasive than anything generated.
Generated imagery suits concepts, not evidence.
