Applying for work.
WHERE IT GENUINELY HELPS
Tailoring your CV to a specific role Turning responsibilities into achievements Drafting cover letters Preparing for interviews Understanding what a job advert is actually asking for
THAT LAST ONE
"What is this employer actually looking for, and what should I emphasise?"
Useful, and it frequently surfaces requirements you would have underplayed.
WHAT NEVER TO GENERATE
Qualifications Dates Job titles Results and figures Anything checkable
Inventing these is not application assistance. It is fraud, and it is discovered.
FOR TAILORING
"Here is my CV and the advert. Which of my experience is most relevant? How should I reorder and reword to emphasise it?"
Tailoring beats polish. A tailored application substantially outperforms a general one.
WHAT TO WRITE YOURSELF
Why you want this role.
That is what distinguishes you and the model cannot know it.
WHAT EMPLOYERS NOTICE
Generic cover letters. They read many.
