Transparency with readers.
WHAT MOST STANDARDS NOW EXPECT
Disclosure where AI materially produced content No AI-generated images presented as photographs No generated quotations, ever Human review of anything published
WHAT IS GENERALLY ACCEPTED WITHOUT DISCLOSURE
Transcription Translation, with verification Research assistance Headline suggestions Grammar and editing
WHAT REQUIRES DISCLOSURE
Articles substantially generated Automated reports from data Generated imagery of any kind
ON IMAGES
Never present a generated image as a photograph of a real event, person or place.
That is fabrication, and it destroys credibility permanently when discovered.
ON QUOTATIONS
Never generate a quotation. Ever.
Attributing invented words to a real person is the most serious failure available in journalism.
WHAT TO PUBLISH
Your organisation's policy on AI use, so readers know.
WHAT AUDIENCES CARE ABOUT
Whether it is true, and whether a person is accountable.
Disclosure supports both.
