Listings and presentation.
WHERE IT HELPS
Descriptions at volume Adapting a description for different audiences Social and email content Translating listings
WHAT MAKES A DESCRIPTION WORK
Accurate factual detail The specific features that matter Honest about what it is
The practical information buyers need: location, transport, schools where relevant
WHAT TO AVOID
Exaggeration, which in many jurisdictions is regulated "Deceptively spacious" and similar euphemism Claims about condition you have not verified
THE LEGAL POINT
Property misdescription is actionable in most jurisdictions.
A generated description containing an inaccuracy is your responsibility.
FOR IMAGES
Do not use generated images of a property. That is misrepresentation.
Enhancement of real photographs beyond ordinary adjustment is also problematic.
WHAT TO ALWAYS CHECK
Room counts and dimensions Tenure Anything about services or condition Location claims
FOR VOLUME
Generate from structured data, read every one.
