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Using AI When Starting a Business Print

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Where it genuinely helps at the beginning.

WHERE IT HELPS

Structuring your thinking Testing the idea against objections Drafting the documents you need Learning what you do not know Producing the first version of everything

WHERE IT MISLEADS

Market size and industry figures, which it invents Validation, which it will give you readily and which means nothing

THE VALIDATION WARNING

Ask whether your idea is good and it will say yes.

That is worth nothing. Ask for objections instead.

USEFUL PROMPTS AT THE START

"What would have to be true for this business to work?" "What are the three most likely reasons this fails?" "What do I need to find out before committing money?" "What would someone who tried this and failed tell me?"

WHAT TO DO WITH THE ANSWERS

Go and find out. The answers are in conversations with potential customers, not in a model.

WHAT AI CANNOT DO

Tell you whether anyone will pay.

Only asking people does that.

THE PRACTICAL USE

Getting the administrative work done quickly so you can spend time on customers.


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