Marketing the shop.
WHAT TO PRODUCE
Category page content, which most shops leave empty Buying guides Care and usage instructions Seasonal campaign material Email content
CATEGORY PAGES
Frequently the most valuable pages in a shop and usually just a product grid.
A few paragraphs explaining what the category covers and how to choose gives search engines something and helps customers.
BUYING GUIDES
"How to choose [product type]" content answers what customers actually search.
WHAT TO SUPPLY
Your actual knowledge of the products. What you tell customers who ask.
FOR CAMPAIGNS
"We are promoting [product] for [occasion]. Write email content and three social captions."
Supply what is actually true about the offer.
WHAT TO NEVER GENERATE
Testimonials Claims about product performance Stock levels or availability Discount terms you have not set
THE PRIORITY
Product pages first. Category content second. Campaigns third.
