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Writing Product Descriptions at Volume Print

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Doing it without producing rubbish.

THE PROCESS

  1. Assemble your specifications as structured data
  2. Build a prompt containing your tone, your audience and the format
  3. Generate in batches
  4. Read every one
  5. Verify every specification

THE PROMPT STRUCTURE

"Write a product description. Customer: [who buys this and why]. Tone: [yours]. Around eighty words. Include size, materials and contents. Answer the question that would prevent a purchase. Here are the specifications: [data]."

WHAT MAKES DESCRIPTIONS SELL

Answering the question that stops the purchase.

Clothing: sizing and fit. Electronics: compatibility. Food: ingredients. Furniture: dimensions.

WHAT TO NEVER GENERATE

Measurements Materials Compatibility Anything a customer relies on

Supply those as data.

READING EVERY ONE

Necessary. Generated descriptions contain errors, and an error costs you a return and a review.

THE VOLUME QUESTION

If you cannot read them, you have generated too many.


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