Where it earns its place.
WHERE IT HELPS
Product descriptions at volume Answering customer questions Analysing reviews and returns Categorising products Translating listings Drafting campaign content
WHERE IT DOES NOT
Photography, which matters more than description Pricing Deciding what to stock Customer relationships
THE HIGHEST-VALUE USE
Product descriptions, because manufacturer text appears on every competitor's site and search engines ignore duplication.
THE SECOND
Analysing why things are returned, which most shops never examine.
WHAT TO ALWAYS VERIFY
Specifications Measurements Compatibility claims Materials
A wrong specification produces a return and a bad review.
WHAT NOT TO AUTOMATE
Responses to complaints Refund decisions Anything a customer will read as dismissive
THE PRACTICAL PRIORITY
Get the descriptions right, then the photographs, then everything else.
