Getting the advert right.
WHAT A GOOD ADVERT CONTAINS
What the role involves day to day Genuinely essential requirements, kept short Where and when the work happens The salary or a range How and by when to apply
THE SALARY POINT
Omitting it wastes everyone's time and in some jurisdictions is restricted.
It also deters the candidates you most want, who will not apply blind.
HOW TO BRIEF IT
"Write a job advert for [role]. Daily tasks: [list]. Essential: [short list]. Desirable: [list]. Salary: [range]. Plain language, no corporate phrasing."
WHAT TO BAN
"Rockstar", "ninja", "fast-paced environment", "wear many hats", "self-starter", "passionate".
These communicate nothing and deter good candidates.
THE REQUIREMENTS LIST
Keep it short. Long essential lists deter qualified applicants who assess themselves conservatively.
Distinguish essential from desirable honestly.
WHAT TO CHECK
That requirements are lawful and not indirectly discriminatory That the description matches the actual job
A misleading advert produces a bad hire and an early departure.
