Understanding who you are against.
WHAT AI CAN DO
Analyse competitor material you provide Identify positioning gaps Suggest what to investigate Structure a comparison
WHAT IT CANNOT DO
Tell you about a specific competitor reliably Provide current prices or offerings
THE WARNING
Ask about a named competitor and you receive plausible invented detail.
HOW TO DO IT PROPERLY
Visit their sites. Copy their pages, their prices, their claims.
Paste that material and ask for analysis.
"Here are three competitors' service pages. How do they position themselves? What do none of them address? Where could we differentiate?"
THE MOST USEFUL QUESTION
"What do all of them claim, that a customer would not believe?"
That identifies where honesty differentiates you.
WHAT TO LOOK FOR
Gaps: what nobody addresses
Weaknesses: what they do badly
Pricing position Who they are actually speaking to
WHAT TO DO WITH IT
Position deliberately rather than by default.
