Finding patterns in what people say.
THE INPUT
Reviews, survey responses, support tickets, complaints, comments.
Real material you collected.
HOW TO ASK
"Here are customer responses. Identify the main themes, how often each appears, and quote an example of each."
WHY THIS WORKS WELL
The material is provided. The model is categorising, not recalling.
WHAT TO ASK FOR
Themes Complaints, ranked by frequency Praise, which tells you what to emphasise Anything unexpected Suggestions
THE MOST USEFUL QUESTION
"What are customers telling us that we are not acting on?"
WHAT TO VERIFY
That quoted examples actually appear in the input That the frequency claims are accurate
Check a sample against the source.
WHAT TO DO WITH IT
Pick the three most frequent fixable complaints and fix them.
Analysis nobody acts on is wasted effort.
THE CADENCE
Quarterly, or after any significant volume of feedback.
