Understanding your market.
WHAT IT DOES WELL
Structuring your thinking Suggesting what to investigate Analysing data you provide Summarising responses you collected Identifying themes in feedback
WHAT IT DOES BADLY
Providing market data Sizing a market Anything requiring current information
THE DATA WARNING
Ask for market size figures and you will receive plausible numbers.
They may be entirely invented. Never use a figure from a model in a business plan or a funding application.
HOW TO RESEARCH PROPERLY
Gather real information: customer conversations, survey responses, competitor sites, published data.
Then use AI to analyse what you gathered.
ANALYSING FEEDBACK
"Here are fifty customer responses. What themes appear? What do people complain about most?"
That is a genuinely strong use, and the input is real.
DESIGNING RESEARCH
"What questions should I ask customers to find out why they chose us?"
WHAT TO SUPPLY
The actual responses, the actual competitor information, the actual data.
THE RULE
AI analyses data. It does not supply it.
