Finding potential customers.
WHAT AI CAN HELP WITH
Defining who your ideal customer actually is Identifying what they search for Drafting content that attracts them Qualifying enquiries Personalising outreach at modest scale
WHAT IT CANNOT DO
Find you a list of real companies with accurate contact details Know who is currently in the market
THE LIST WARNING
Ask a model for a list of businesses and it generates plausible names, addresses and contacts.
Many will not exist. Using that list wastes time and damages your sender reputation.
WHERE LEADS ACTUALLY COME FROM
Referrals Search, if you are findable Local presence Existing relationships Content that demonstrates competence
HOW AI HELPS WITH THOSE
Producing the content Drafting the follow-up Preparing for the conversation
QUALIFYING
"Here is an enquiry. Based on my criteria [state them], is this a good fit? What should I ask to find out?"
WHAT TO AVOID
Buying lists Sending generated messages in volume Treating quantity as progress
