Messages that get replies.
WHAT MAKES OUTREACH WORK
Evidence you looked at them specifically Brevity A reason to reply Not asking for much
WHAT MAKES IT FAIL
Generic opening Length Talking about yourself Asking for a meeting immediately
HOW TO BRIEF IT
"Write an opening message to [company]. I noticed [specific thing]. I think their problem might be [what]. We do [what we do]. Under eighty words. No sales language. Ask one question."
THE SPECIFIC THING
You must supply it. That is what makes the message work, and the model cannot know it.
WHAT TO BAN
"I hope this email finds you well" "I wanted to reach out" "Quick question" Any mention of synergy, leverage or solutions
FOLLOW-UPS
"Write a follow-up that adds something useful rather than just checking in."
A follow-up with no new content is ignored.
VOLUME
AI makes sending many messages easy. Sending many generic messages produces nothing except a damaged sender reputation.
Fewer, better.
