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Researching Prospects With AI Print

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Preparing for a conversation.

WHAT AI CAN DO

Summarise information you provide Suggest what to ask Identify likely concerns for a business of that type Prepare questions

WHAT IT CANNOT DO

Know anything current about a specific company, unless it can search Provide reliable facts about a named business

THE CAUTION

Ask about a specific company and the model will generate plausible detail.

Much of it may be wrong. Using invented facts in a sales conversation is embarrassing and damaging.

HOW TO RESEARCH PROPERLY

Look at their website, their social accounts, their news Paste what you found and ask for analysis

"Here is a company's about page and recent posts. What are they likely to be concerned about? What should I ask?"

WHAT THAT PRODUCES

Useful preparation grounded in real material.

WHAT TO PREPARE

Three questions that show you looked One thing you noticed What you think their problem might be

THE RULE

Never state a fact about a prospect that came from a model rather than from a source you checked.


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