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Categorising and Routing Enquiries Print

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Getting messages to the right place.

WHAT IT DOES

Reads incoming enquiries and categorises them: sales, support, billing, complaint.

Routes them accordingly, or flags urgent ones.

WHY IT WORKS WELL

Categorisation is a task with a checkable output and tolerable error rates.

A misrouted enquiry is corrected, not catastrophic.

HOW TO SET IT UP

Define your categories clearly Provide examples of each Test on real past enquiries before relying on it

WHAT ELSE IT CAN EXTRACT

Urgency The customer's actual question, summarised Whether an order number or account is mentioned Sentiment, roughly

WHAT TO BE CAREFUL WITH

Urgency judgements. A calmly worded message may be more urgent than an angry one.

Have a route for customers to flag urgency themselves.

WHAT IT SAVES

The triage time on every incoming message.

For a business receiving many enquiries, that is substantial.

WHAT NOT TO DO

Auto-reply based on the categorisation without a person seeing it.


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