An honest answer.
WHAT IT CAN DO
Produce competent, structured, grammatical prose quickly Generate variations Summarise and rewrite Follow a brief
WHAT IT CANNOT DO
Know your business, your customers or your situation Have an opinion worth reading Report anything Verify facts Take responsibility
WHERE IT REPLACES WRITING
Routine, formulaic content where nothing is at stake and nobody particularly reads it.
Product descriptions, basic summaries, first drafts.
WHERE IT DOES NOT
Anything requiring genuine expertise Anything where being wrong matters Anything with a distinctive voice Anything requiring original reporting or thinking
WHAT CHANGES FOR WRITERS
The first draft becomes cheaper. Judgement, expertise and verification become more valuable.
The skill shifts from producing text to knowing what should be said and whether it is right.
FOR BUSINESSES
AI-produced content that reads like AI-produced content does not distinguish you.
Your actual knowledge, expressed clearly, still does.
THE PRACTICAL POSITION
Use it to draft. Bring the expertise yourself.
