Finding what you need.
WHAT CHANGED
Search traditionally matched keywords. Modern search increasingly matches meaning.
A query phrased differently from the document still finds it.
HOW
Embeddings: text converted to numbers representing meaning, so similar meanings are found together.
WHAT THIS ENABLES
Asking questions in plain language Finding documents that do not contain your exact words Searching across languages
WHERE IT IS USED
Web search Site search Internal document search Support systems finding the right article
FOR YOUR OWN SITE
Default search on most platforms is keyword-based and frequently poor.
Improved search meaningfully affects whether visitors find what they need.
COMBINING SEARCH WITH LANGUAGE MODELS
Retrieval augmented generation: search finds relevant passages, a model answers from them.
That is how most useful business AI applications work.
THE ADVANTAGE
Answers grounded in your actual documents, with citations, rather than generated from training data.
