Limiting reliance on your content.
WHEN A DISCLAIMER IS APPROPRIATE
You publish guidance people might act on You provide information rather than professional advice You link to external sites You publish user-generated content Results depend on circumstances you do not control
WHAT IT SAYS
That the content is general information, not professional advice for a particular situation.
That readers should take appropriate advice.
WHAT IT DOES NOT DO
Protect you from giving genuinely negligent advice Convert professional advice into general information Excuse inaccuracy
A disclaimer on advice you gave knowing it would be relied upon is unlikely to help.
WHERE TO PUT IT
On the relevant content, not only in the footer.
A page giving health, financial or legal guidance should carry it visibly.
FOR TESTIMONIALS AND RESULTS
If you publish customer results, state that results vary.
Publishing exceptional results as typical is misleading.
FOR EXTERNAL LINKS
A note that you are not responsible for external content is customary.
KEEPING IT PROPORTIONATE
A short paragraph. Not a page of defensive language on a site giving ordinary information.
