Recurring relationships.
WHAT YOU NEED
Terms covering the subscription A privacy notice A cancellation policy Business details
WHAT THE TERMS MUST STATE
The recurring amount and frequency When the first charge occurs The commitment period, if any How to cancel, and by when What happens on cancellation Whether any period is refundable
THE CANCELLATION PROVISION
The most disputed aspect of any subscription.
Make cancelling straightforward and state exactly how.
Difficult cancellation produces chargebacks and reputational damage that exceeds the revenue retained.
FREE TRIALS
State when the trial ends and that a charge follows.
Remind before the first charge.
WHAT MEMBERS GET
Describe it precisely. Access to what, for how long, with what limits.
Ambiguity produces disputes.
CONTENT REMOVAL
If you may remove or change content members paid for, say so.
SUSPENSION
State the grounds on which you may suspend an account.
MEMBER DATA
Held for as long as the membership lasts, and for a stated period afterwards.
