What goes wrong.
COPYING SOMEONE ELSE'S
Describing their business, their jurisdiction, and occasionally committing you to things you do not do.
NO PRIVACY NOTICE AT ALL
On a site with a contact form and analytics.
A GENERATED NOTICE NOBODY READ
Listing practices you do not have and omitting ones you do.
NO RETURNS POLICY
The most commercially damaging omission for a shop.
DELIVERY COSTS HIDDEN UNTIL CHECKOUT
The leading cause of abandoned carts.
TERMS NOBODY CAN READ
Long, dense, and therefore ignored.
PRE-TICKED CONSENT
Not consent.
NO CONTACT DETAILS
The strongest negative trust signal.
NEVER UPDATING THEM
Describing arrangements that changed years ago.
CLAIMING COMPLIANCE NOT ACHIEVED
Including accessibility compliance and data protection certification.
NO LINK AT CHECKOUT
Terms in the footer only, with no acceptance at the point of purchase.
