What to check.
READ THEM AS A CUSTOMER
Once a year, from the footer link, as though you had never seen them.
CHECK THE FACTS
Delivery areas and costs Returns period and process Payment methods Contact details and business information
Services you use: analytics, gateways, email platforms
CHECK FOR OMISSIONS
Anything you started doing that is not described Any new data you collect Any new third party receiving customer data
CHECK THE LINKS
Footer links work Terms linked at checkout Privacy notice linked beside forms
CHECK THE DATE
Update the last-reviewed date.
WHAT TO DO IF SOMETHING CHANGED SIGNIFICANTLY
Tell existing customers rather than quietly amending.
WHAT PEOPLE FIND
A privacy notice listing a service they stopped using two years ago Delivery timescales from a previous courier A phone number that changed
WHY IT MATTERS
An inaccurate published statement is worse than a missing one.
