The commercial effect.
WHAT VISITORS LOOK FOR
Contact details, particularly a phone number and an address A returns policy, before buying Terms, to see whether they are reasonable A privacy notice, increasingly
WHY IT AFFECTS SALES
For an unfamiliar business, these pages are part of how visitors decide whether you are real.
A shop with no visible policies loses customers who would otherwise have bought.
WHAT UNDERMINES TRUST
No address No phone number Terms that are obviously copied, referencing another country or another business A privacy notice describing practices you clearly do not have No returns policy
WHAT BUILDS IT
Plain language Specific detail about your actual arrangements A stated response time Visible business registration details
THE RETURNS POLICY PARTICULARLY
A clear, generous returns policy increases sales more than it costs in returns.
Uncertainty is what stops people buying.
THE PRACTICAL POINT
Write these pages as though a customer will read them, because some will.
