Where nothing is shipped.
WHAT DIFFERS
No delivery, so different expectations Returns are complicated, since the product cannot be returned Piracy and sharing
WHAT TO STATE
What the customer receives, precisely
How they receive it: emailed link, account access, immediate download
Any limits: download count, expiry, number of devices
Your refund position What licence they are granted
THE REFUND QUESTION
Digital products raise different expectations. Some businesses offer no refunds; some offer them within a period.
State your position explicitly before purchase.
Many payment gateways and marketplaces require a stated position.
THE LICENCE
What may the customer do with it? Personal use, commercial use, redistribution?
State it, particularly for templates, designs and software.
DELIVERY FAILURE
What happens if the download link fails or the email does not arrive?
State a route to get help, and honour it.
ACCESS PERIOD
For courses or ongoing access, state how long it lasts.
WHAT TO AVOID
Ambiguity about what was bought. It produces disputes and chargebacks.
