What to show about your business.
WHAT TO INCLUDE
Business name Physical address, or the area you operate in Phone number Email address Registration details, where you have them
WHERE
The footer of every page, and on your contact page.
WHY IT MATTERS
Contact details are the strongest trust signal on a small business site. Their absence is the strongest negative one.
Visitors checking whether a business is real look for an address and a phone number.
Some payment gateways and marketplaces require it.
FOR HOME-BASED BUSINESSES
You may not want to publish a home address.
State the area you serve instead, with a phone number.
A business with no address at all raises questions; one stating "serving Lagos mainland" does not.
REGISTRATION DETAILS
If your business is registered, displaying the number adds credibility.
Our support team can assist with business registration. Open a ticket and ask.
CONSISTENCY
Details must match your business profile, directory listings and invoices.
