What people believe that is not true.
THAT IT ONLY AFFECTS BLIND PEOPLE
It affects people with visual, motor, hearing and cognitive differences, and older people, and anyone on a phone outdoors.
THAT IT MAKES SITES UGLY
It constrains contrast and requires visible focus indicators. Neither prevents good design.
Many of the best-designed sites are highly accessible.
THAT IT IS EXPENSIVE
Built in from the start, most of it costs nothing. Retrofitting costs more, which is an argument for starting properly.
THAT A PLUGIN FIXES IT
No overlay or plugin fixes underlying problems.
THAT AUTOMATED TOOLS ARE SUFFICIENT
They catch roughly a third of issues.
THAT NOBODY WITH A DISABILITY USES MY SITE
You would not know. They leave without telling you.
THAT IT IS ONLY FOR LARGE ORGANISATIONS
The people affected are the same regardless of your size.
THAT IT CONFLICTS WITH GOOD DESIGN
Clear structure, readable text and obvious controls are good design.
THAT IT IS A ONE-OFF PROJECT
Content added later can undo it. It is a practice, not a task.