Wording for what you sell.
WHAT IS INCLUDED
Core, theme and plugin updates, applied monthly after a backup Backup verification Uptime monitoring, with alerts A monthly security scan Up to thirty minutes of small content changes Support by email during stated hours
WHAT IS NOT INCLUDED
New features or functionality Redesigns Content writing or photography Third-party licence fees Work arising from changes made by others Recovery from a compromise where updates were declined
RESPONSE TIMES
Site down or email not working: within X hours during stated hours
Everything else: within one working day
BACKUPS
Taken daily and retained for X days, with monthly copies retained for a year.
Restores on request, included.
WHAT THE CLIENT IS RESPONSIBLE FOR
Content accuracy Notifying you before making significant changes themselves Keeping contact details current
THE PRICE
Stated monthly or annually, per site.
WHY WRITE THIS DOWN
It converts a vague promise into a product, which is easier to sell and impossible to dispute.
