An afternoon once a year.
THE NUMBERS
Clients gained and lost Recurring revenue, compared to last year Revenue per client Hours spent, and revenue per hour Which clients generate most support
THE CLIENTS
Who is profitable and who is not Who should be on a different plan Who has outgrown shared hosting Who has not been contacted in a year
THE OFFERING
Are your packages still right Are your prices still right against costs What did clients ask for that you do not offer
THE OPERATIONS
Is your allocation adequate Are backups running and tested Is documentation current Is monitoring covering everything
YOURSELF
Are the hours sustainable Is the work still worth doing What consumed most time, and could it be systematised
WHAT TO ACT ON
Two things. A list of twelve produces none.
THE QUESTION TO ANSWER HONESTLY
Is this business better than it was a year ago, by the measures that matter?