Pricing a project.
WHAT TO ESTABLISH FIRST
What they actually want, specifically What exists now Who provides content and images What the deadline is What their budget is, roughly
THAT LAST QUESTION
Uncomfortable and it saves everyone time. A client with a budget far below your price should know immediately.
QUOTING A FIXED PRICE
Preferred by clients. Requires you to define scope precisely, or you absorb everything extra.
QUOTING HOURLY
Protects you and makes clients anxious about the total.
THE PRACTICAL APPROACH
Fixed price for a defined scope, with an explicit list of what is included and what is not.
Additional work quoted separately.
THE SCOPE LIST
The most important part of the quote. "Includes X, Y and Z. Does not include content writing, photography, or changes after approval."
That list prevents most disputes.
PADDING
Add a margin for the things that always take longer. They always do.
REVISIONS
State how many rounds are included. Unlimited revisions is how projects never end.
VALIDITY
State how long the quote stands.
