Niching as a strategy.
WHAT IT MEANS
Focusing on one kind of client: restaurants, schools, professional practices, churches, trades.
WHY IT HELPS
You learn the requirements deeply and can anticipate them Your marketing speaks directly to one audience Referrals travel within an industry You can build reusable solutions
THE PRACTICAL ADVANTAGE
The tenth school website is far faster to build than the first, and you already know what they will ask for.
That improves your margin without raising your price.
WHAT TO BUILD
A standard setup for that industry Documentation addressing their specific questions Case studies from clients they recognise
THE RISK
Concentration. If that industry suffers, so do you.
Modest concentration is a strategy; total dependence is a risk.
HOW TO CHOOSE ONE
Look at the clients you already have. If three are in the same sector, that is your niche emerging.
WHAT NOT TO DO
Turn away good clients outside the niche. Focus your marketing, not your acceptance.
THE POSITIONING
"Hosting and websites for X businesses" is far more compelling than "web hosting".
