Selling speed as a service.
WHAT IT INVOLVES
Measuring the current state Enabling and configuring caching Compressing and resizing images Removing unnecessary plugins and scripts Updating PHP Addressing slow database queries Measuring afterwards
WHY IT SELLS
Clients notice slow sites and do not know what to do about them.
The results are measurable, which makes it easy to demonstrate value.
PRICING IT
As a one-off project with a before-and-after report.
Not hourly, which makes the client watch the clock rather than the result.
WHAT TO PROMISE
A measurable improvement. Not a specific number, which depends on what you find.
THE HONEST PART
Most sites improve dramatically from caching and image compression alone, which is a few hours of work.
Do not pad it. Deliver the improvement and charge fairly for the expertise of knowing what to do.
THE RECURRING VERSION
Quarterly performance review as part of a higher maintenance tier.
WHAT IT ALSO DOES FOR YOU
A faster client site consumes fewer of your allocation's resources.
You are paid to reduce your own costs.
