Specialising in one platform.
WHAT IT MEANS
Hosting configured specifically for WordPress, with maintenance, caching, security and backups included.
Sold as a single product rather than hosting plus extras.
WHY IT WORKS
Most small business clients run WordPress. Specialising means you know the problems deeply.
A defined product is easier to sell than a menu of options.
WHAT TO INCLUDE
Hosting with caching configured Updates applied on a schedule Backups, stated clearly Uptime monitoring Security hardening Support for WordPress itself, not only the server
THE SUPPORT DISTINCTION
That last point is the product. A client who can ask "why is this plugin not working" is buying something a general host does not offer.
PRICING
Substantially more than plain hosting, because it is substantially more.
WHAT TO EXCLUDE
Design, content and development. State it.
THE ADVANTAGE OF SPECIALISING
Every problem you solve applies to every client. Your expertise compounds.
THE RISK
Platform dependence. If your clients all run one thing, a change affects everyone at once.
