Common Reseller Mistakes Print

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What goes wrong.

UNDERPRICING

The most common. A monthly fee that does not cover the support time.

Difficult to correct later.

NOT STATING THE BACKUP POSITION

Discovered at the worst possible moment, in the worst possible conversation.

REGISTERING CLIENT DOMAINS IN YOUR OWN NAME

Creates a dispute and makes you responsible for something you should not be.

NO TERMS OF SERVICE

Every disagreement becomes your word against theirs.

TAKING ON CLIENTS YOU CANNOT SUPPORT

A site or application outside your competence, accepted because it was revenue.

NOT TRACKING DOMAIN RENEWALS

A client domain lapsing on your watch, whoever was responsible.

OVERSELLING AGGRESSIVELY

Every client suffering together when usage rises.

NO MONITORING

Learning a site is down from the client.

ABSORBING SCOPE CREEP

Free work once becomes free work always.

BEING UNREACHABLE

The one thing you are actually selling.

NOT DOCUMENTING CLIENTS

Unable to answer a question or recover from an incident without investigation.


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