Getting found.
WHAT ACTUALLY WORKS
Referrals from satisfied clients Existing relationships from other work Local presence and reputation Being the person someone already knows
WHAT WORKS LESS WELL
Competing for search terms dominated by large hosts with substantial budgets Advertising against operations at scale Price comparison
WHERE YOUR REALISTIC OPPORTUNITY IS
Local search. "web hosting in Lagos" is far more achievable than "web hosting", and the customer is reachable.
Businesses that want someone local, reachable and accountable.
CONTENT THAT ATTRACTS THE RIGHT CUSTOMERS
Practical guidance for small businesses Explanations of things clients find confusing Honest comparisons
That also demonstrates competence, which is what a hosting buyer is assessing.
WHAT TO PUT ON YOUR SITE
Prices What you include Who you are How to reach you
REFERRALS
Ask. A satisfied client will recommend you if reminded.
Consider a referral incentive, modestly.
THE PACE
Slow. A hosting business grows by ones and twos, through relationships.
That is normal, and those clients stay longer than ones won on price.
