What your site needs.
WHAT VISITORS WANT TO KNOW
What you offer and what it costs Who you are How to reach you Whether you are real
WHAT TO INCLUDE
Your packages, with prices What is included in each Your contact details, including a phone number Your terms of service An about page with real names and a photograph Your support hours
PUBLISH PRICES
Hosting buyers compare. A site with no prices loses them to one that has them.
TRUST SIGNALS
A physical address or stated location A phone number that is answered Your business registration details, if registered Testimonials from actual clients
Hosting is a trust purchase. A visitor is deciding whether to put their business in your hands.
WHAT NOT TO DO
Copy another host's marketing copy Claim unlimited anything Use stock photographs of server rooms
YOUR OWN SITE MUST BE FAST
A slow hosting company website is the clearest possible argument against buying from you.
Practise what you sell.
