Money in and money out.
THE STRUCTURE
You pay for your reseller plan, usually monthly or annually, in advance.
Clients pay you, on their own cycles.
THE RISK
Client payments arriving after your own costs are due.
WHAT HELPS
Annual billing for clients, which improves cash flow substantially Billing in advance, not in arrears A buffer covering your reseller cost and fixed expenses
THE CRITICAL EXPENSE
Your reseller plan. If it lapses, every client is affected simultaneously.
Enable auto-renewal and keep a valid card on file. This is not optional.
DOMAIN RENEWALS
If you manage client domains, you may pay for them before the client pays you.
Track this. A significant number of client domains renewing in the same month is a cash flow event.
SEASONALITY
If your clients' businesses are seasonal, their payment reliability may be too.
PLANNING
Know what you owe and when, and what is due in from clients.
A simple monthly list is sufficient for a small reseller.
