Whether the business is profitable.
WHAT TO COUNT
Revenue from all clients Your reseller plan cost Billing system and tools Payment gateway fees Your own domain and services Your time
THE TIME COST
The one people omit, and the largest.
If you spend six hours a month on support across all clients, and your time is worth anything, that is a real cost.
A useful calculation: revenue divided by hours spent. Compare that to what you charge for other work.
THE COMMON DISCOVERY
Hosting is generating less per hour than design or development work.
That is not a reason to stop. It is a reason to price it properly, or to treat it as the relationship that produces the other work.
PER CLIENT
Some clients generate far more support than others. Identify them.
A client paying the least and demanding the most is costing you money.
WHAT TO DO ABOUT THEM
Raise their price, move them to a maintenance plan that covers the time, or let them go.
REVIEWING
Annually. Costs change and client behaviour changes.