Where the initial customers come from.
THE REALISTIC ANSWER
People you already know, and people you already work with.
Almost nobody starts a hosting business by attracting strangers.
WHO TO APPROACH
Clients whose sites you already built Businesses you know personally People whose current hosting frustrates them Local businesses with no website at all
THE EASIEST SALE
An existing design client whose site you built and who is hosted somewhere they do not understand.
Offering to take it over, manage it, and be reachable is genuinely attractive.
WHAT TO OFFER TO WIN THEM
Free migration. It removes the main obstacle, which is the fear of breakage.
Do it properly, and the client sees competence immediately.
WHAT NOT TO DO
Compete on price with a host they are already paying little for Promise things you cannot deliver Take on a client whose site you cannot support
THE FIRST FIVE
Take them carefully. Early clients set your patterns, and a difficult first client teaches you bad habits.
GROWTH
Referrals, mostly. A client who is looked after tells others.
